The Analysis of Graphic Switching and Social Implementation of CMC Using WhatsApp, Facebook Messenger, Instagram

Abstract

This paper examines graphic use in computer-mediated communication (CMC) among young adults in Multan, Pakistan, focusing on WhatsApp, Facebook Messenger, and Instagram. The study explores the use of emojis, stickers, GIFs, and images in digital communication through a quantitative survey of 167 students, predominantly female (86.83%) and aged 22-25 (88.02%). The results show WhatsApp as the most popular platform (64.67% agreement, mean = 3.67), followed by Instagram (46.11%, mean = 3.17). Facebook Messenger is less popular (8.99%, mean = 1.99). Graphic switching is common, with 53.89% of individuals switching between types of graphics during conversations (mean = 3.35). Emojis are mainly used to express emotions (77.24%, mean = 3.86), stickers are popular in informal communication (76.05%, mean = 3.59), and GIFs are frequently used to convey humor (64.08%, mean = 3.63). Cultural and social factors significantly influence graphic selection, with 71.26% tailoring emoji use with elders (mean = 3.72) and 68.86% avoiding certain graphics due to religious or social reasons (mean = 3.66). These practices enhance emotional clarity but only moderately reduce misunderstandings (49.70%, mean = 3.40). The research emphasizes how cultural background shapes CMC and offers insights for designing platforms to improve online communication.