Predictive Customer Journey Intelligence: An Explainable Machine Learning Framework for Modeling Dynamic Omnichannel Consumer Behavior. Annual Methodological Archive Research Review, [S. l.], v. 4, n. 3, p. 2672–2684, 2026. DOI: 10.66021/. Disponível em: https://amresearchjournal.com/index.php/Journal/article/view/2521. Acesso em: 21 oct. 2026.